Social Media Marketing Tips for 2025 (Pt. 2)

In The Article

Platform-Specific Tips (Instagram, TikTok, LinkedIn)

📸 On Instagram: Make Your Reels Native
Avoid reposting TikToks with logos. Instagram’s algorithm punishes recycled content. Instead, use tools like CapCut or in-app editing to keep it clean.
📸 On Instagram: Save = The New Like
Encourage “save this for later” in your CTAs. Saved posts now weigh more in IG’s algorithm than likes or even comments.
🎵 On TikTok: Start Strong (Like, Really Strong)
You have 3 seconds. Open with a punchy hook — “Why your ads are flopping (and how to fix it)” — and lead with motion or emotion.
💼 On LinkedIn: Tell Your Brand Story (With a Human Face)
Corporate speak is out. People want people — founders, team members, creatives — telling real stories about their brand journey.
💼 On LinkedIn: Leverage Thought Posts
Not every post needs a CTA. Try value-first content: “Here’s what I learned running my first paid ad campaign.”

Paid Ads & Analytics

Always Test Two Versions
Don’t guess what works — A/B test creatives, captions, and call-to-actions. Even small tweaks can double your results.
Boost High-Performing Organic Posts
If a post is doing well organically, turn it into an ad. That’s content proven to resonate.
Track More Than Just Likes
Monitor saves, shares, and click-throughs. Engagement tells part of the story — behavior tells the rest.
Use Meta’s Advantage+ Campaigns
Meta’s AI-powered ad setup can work incredibly well — when paired with a strong creative strategy. Use it to simplify your campaign builds.

Tools & Automation to Save Time

Schedule Smarter with Native Tools
Facebook’s Creator Studio and LinkedIn’s native post scheduler now support better analytics and content previews. Use them!
AI is Your Assistant, Not Your Voice
Use tools like ChatGPT for idea generation or outlines — but always infuse your brand voice. Your audience can smell “AI-generated” from a scroll away.
Use Canva’s Brand Kit
Keep your posts looking pro with consistent fonts, colors, and logos — and save time with plug-and-play templates.
Automate What’s Repetitive, Not What’s Relational
Auto-schedule your posts, yes. Auto-reply to customer concerns? Not so fast. Use automation to buy back time — not to ignore people.

Wrapping It Up: Ready to Elevate Your Strategy?

You don’t need to do everything at once — but if there’s one takeaway from social media in 2025, it’s this: intentionality wins. Create less, but better. Engage slower, but more genuinely. Use AI, but don’t lose your human voice.

💬 Which of these tips are you planning to try first this year? Drop your thoughts in the comments — we’d love to hear from you.